10 December 2020, London - Cult Beauty welcomes APOTHEM and the brand’s collection of premium CBD and botanical blends, as part of the online beauty destination’s focus on expanding its wellness and CBD offering.
Cult Beauty is widely recognised as one of the most trusted beauty retailers in the world, cherry-picking sought-after brands and products that exceed customer expectations. The site is introducing APOTHEM’s full collection, bringing to Cult Beauty shoppers for the first time ever, a full range of unisex premium CBD lifestyle products that bridge beauty, grooming, and wellness.
Launched in October 2019, APOTHEM exists to connect more people to the restorative power of plants and was one of the first CBD brands in the UK to focus on a transparent supply chain, rigorous independent testing and a no-nonsense approach to explaining the contents of their products. This commitment to honesty and quality saw the brand proudly scoop the Best New British Brand award (silver) at the Pure Beauty Awards 2020.
The APOTHEM range includes 100% natural oral CBD drops, as well as skincare and body products, all crafted with the very best organically cultivated CBD isolate with 0% THC (the psychotropic chemical in cannabis that alters mind state and gives a high feeling). The collection brings together CBD with carefully selected plant extracts to produce beautiful formulations that harness the full potential of plant power through botanical synergy.
“CBD has been rotating the beauty conversation for a while now and despite still being in an explorative phase, I have found the work of APOTHEM a lot easier to navigate. Consumer trials and deeper product understanding has offered a warm reassurance. The range is incredibly effective at calming you down and soothing aches and pains. I find myself reaching for the Recharge Gel every night without fail to relieve tension and their Unplug Bath Salts are heaven at the end of a long day - you can feel any stress dialling down. The first time I tried these I had the best night’s sleep in a long time. APOTHEM’s drops are also the only ones I have tried without the traditionally ‘grassy’ taste of most, which has been a hurdle for me in the past when trying to incorporate drops into my day to day.” - Alexia Inge, Cult Beauty Co-Founder and Co-CEO
With recent global events, health and wellbeing has been thrust to the forefront of our minds and CBD is fast becoming a go-to for many. Today, the UK has the largest CBD consumer market in Europe – worth over £400m and expected to hit the £1bn mark by 2025. A recent 2020 survey found that over 8 million Brits are spending on CBD products this year for its various benefits* and the category has already outgrown the Vitamin C (£119m) and Vitamin D (£145m) markets combined according to the Centre for Medicinal Cannabis*.
Amelia Baerlein, Co-Founder and CEO at APOTHEM comments: “Cult Beauty is the Beauty Hall of Fame so it’s a massive honour for APOTHEM to join the ranks and sit alongside so many incredible brands. The Cult Beauty customer looks for tried and tested products that they can trust will perform, so we’re super excited to introduce APOTHEM to such beauty and wellness enthusiasts. Whilst the customer appetite for CBD has driven the industry to develop at an accelerated rate, a lot of people are still not fully aware of the positive effects that CBD has on the overall body and mind so we’re looking forward to working with the Cult Beauty team to create bespoke experiences and educational content that highlights the benefits of CBD”.
APOTHEM is proud to be vegan, cruelty free, gluten-free, made in the UK and independently tested for purity, strength, and efficacy.
Now available at Cultbeauty.co.uk