APOTHEM has teamed up with artists The Connor Brothers on a limited-edition collection in support of the Campaign Against Living Miserably (CALM). Leading a movement against suicide, CALM offers lifesaving services, provoking national conversation and bringing people together to empower everyone to reject living miserably and stand together against suicide.
At the heart of the collaboration is a shared passion and commitment to support positive mental health and suicide prevention. The Connor Brothers are ambassadors for CALM and are well-known for their art, activism and supporting social issues.
The limited-edition collection features iconic artwork from The Connor Brothers on APOTHEM’s signature DAY CBD ORAL DROPS box and a limited-edition sustainable TOTE BAG stamped with the statement 'Call Me Anything But Ordinary' – a celebration of our differences and a call for self-expression. 30% of all proceeds will be donated to CALM, to help fund their life-saving suicide prevention helpline and webchat, which is currently busier than ever.
The collaboration also includes a special series of 18 collectible mixed-media hexagon boxes, hand-painted by The Connor Brothers and only available at Maddox Gallery* in London. The number of painted boxes symbolises the average number of suicides per day in the UK. Each limited-edition hexagon box includes a bottle of APOTHEM supercharged DAY ORAL DROPS with 40% CBD, an extra-strength formulation only available in this collection. 100% of the proceeds will be donated to CALM.
Shop the collection to support the cause and join the conversation at #CallMeAnythingButOrdinary.
* Email email@example.com to enquire about purchasing a hex box.