Every week, 125 people in the UK take their own lives. That's an average of 18 lives per day. And 75% of all suicides are male. We believe that no one should have to struggle on their own. That's why we've collaborated with artists The Connor Brothers on a limited-edition collection in support of the Campaign Against Living Miserably (CALM), to raise awareness and vital funds for the charity.
This a cause really close to our hearts. Recognising CALM and all the lifesaving work they do is important to me personally, having been affected by suicide at a young age. Sadly, 30 years ago conversations around mental health, especially with men, were not commonplace. Today, CALM is supporting more people than ever and I’m grateful to be in a position where we can do something that helps raise awareness and vital funds.
CALM ambassadors and friends, The Connor Brothers, have also been touched by suicide, so together we want to support positive mental health and the life-saving work that CALM does. We also hope that the campaign’s thought-provoking artwork will help to support a wider movement towards the normalisation of talking about mental health and inspire positive change.
APOTHEM co-founder and CEO.