Meet the products: DAY

Author: Apothem

date: 16 October 2019

Close your eyes. Breathe. Our DAY drops were created to fit into the fabric of your life and transport you and your senses on a journey every time you take them. Stop, sniff, taste and feel. So, are you sitting comfortably? Take a moment and indulge us for a moment while we paint you a little picture…

If the DAY drops were a…



Moment… They’d be a perfectly pressed, crisp, white shirt that fits you like a glove. Guaranteed to make you feel strong, empowered and like your very best self.

Taste… Like a big bowl of green goodness or the best, purest sashimi money can buy. Clean, unadulterated and light as can be. No bitter taste, just a fresh, melt-in-the-mouth, raindrops-on-your-tongue kind of vibe.



Sound… Something slow and chilled with deep melodic vibes. Something you just want to listen to all day long.

Feel… Like the finest leather, soft like butter to the touch. Decadent and smooth, like a new handbag you can’t stop stroking.



Smell… Like wet grass after a lightning storm. An explosion of fresh green and warm rain tinged with the hot metal all right there under your nose.

Colour… Iridescent metallic tones that shimmer and dance under the light.