THE DAY DROPS TRIAL

date: 04 June 2020

 

DAY DROPS were made to bring a feeling of calm and balance to you, whenever you need it. We’ve always believed in the power of our CBD oil and it’s ability to make a real difference to peoples lives. By gaining further insights into this therapeutic elixir with some consumer testing, we could talk about the potential benefits of our signature CBD product with absolute certainty.

THE IMPORTANCE OF TRIALLING CBD PRODUCTS

Our customers can have confidence in our CBD products, knowing that they’ve been tested to the highest standards. Not just for their CBD content or lack of THC, but also for their effectiveness. So, in March of this year we carried out a consumer trial with our purest formulation, DAY DROPS.

WHAT THE STUDY INVOLVED

The trial, with 171 participants, ran over 14 days. The participants were split into three groups: regular CBD users, occasional CBD users and those who’d never used CBD before. These three groups were then split into two more groups: morning use and evening use. Yes – you can use DAY DROPS anytime, day or night. We wanted to use this opportunity to find out if the different ways people use our CBD oil affects its benefits.

DID WE FIND ANY BENEFITS?

We asked our participants a lot of questions and with so many participants and multiple surveys, we had a lot of data to analyse. It didn’t take us long to see that it was all worth it.

  • 82% of users felt less stressed after using DAY DROPS
  • 80% of users felt DAY DROPS improved their day to day wellbeing
  • 91% of users would use DAY DROPS on a daily basis
  • 82% of users who took DAY DROPS felt less stressed
  • 79% of users who took DAY DROPS felt their mood was more regulated
  • 94% of users felt DAY DROPS were easy to incorporate into their daily routine

Whilst this trial showed that there are potential benefits to CBD, everyone is different. You might not experience the same effects from CBD as someone else. It’s all about finding out what works best for you, be it CBD oil or CBD topicals.

 

WHAT THE PARTICIPANTS TOLD US.

It goes without saying that we’re extremely proud of our DAY DROPS and have been humbled by the positive testimonials we received at the end of the trial:

 

“I could feel myself relaxing from the inside out, really incredible product.”

 

“Since this trial I’ve been sleeping so much better - thank you!”

 

Have admittedly fallen in love with Apothem”

 

“This is a MUST have product to keep our anxiety in check”



“It takes the ‘deep breath’ and the ‘step back’ for me and helps me deal with situations easier.”

 

Taking a few moments to myself to recalibrate has had such a positive impact on how I navigate the day.”



SHARE YOUR THOUGHTS

Your voice matters, so please do let us know how you’re getting on with any of your Apothem CBD products by dming us on Instagram or sending an email to hello@apothemlabs.com. And if you haven’t tried any of our CBD products yet, let us know why! We’re here to help you find your natural calm.

DAY DROPS are made with pure CBD extracted from hemp blended with organic MCT oil. This CBD oil has been formulated to fit into your lifestyle and help you find your own personal sense of calm, day or night. Available now in two sizes, 15ml and 60ml, so you can take your CBD on-the-go and have a solid supply at home.