CALL ME ANYTHING BUT ORDINARY


APOTHEM teamed up with artists The Connor Brothers on a special edition collection in support of the Campaign Against Living Miserably (CALM). At the heart of the collaboration is a shared passion to normalise talking about mental health and inspire positive behavioural change by encouraging people to celebrate their differences.

In 6 months of the pandemic alone, the CALM helpline answered more than 70,000 calls and chats. Each lifesaving call that CALM takes costs approximately £8.

Shop the special edition collection to support the cause.

LIMITED EDITION DAY CBD OIL DROPS (10%)

LIMITED EDITION DAY CBD OIL DROPS (10%)

Featuring The Connor Brothers’ iconic artwork on special-edition packaging, our signature DAY CBD OIL DROPS work either day or night to restore your centre everyday. A therapeutic elixir that helps you find your own sense of calm. Made with pure CBD extracted from the hemp plant and blended with organic MCT oil.

30% of all proceeds donated to charity CALM to help fund their life-saving suicide prevention helpline and webchat.


SUPPORTS YOU WITH
Day-to-day wellbeing. Balanced frame of mind. Clarity of thought.

TASTE
Unflavoured





LIMITED EDITION TOTE BAG

LIMITED EDITION TOTE BAG

This special edition TOTE BAG is made from organic cotton and produced by re-wrap, a sustainable social enterprise who support farmers and artisans in India.

Part of our special fundraising collaboration with artists The Connor Brother, this sturdy tote is emblazoned with the powerful statement “Call Me Anything But Ordinary” as a celebration of our differences and a call for self-expression.

30% of all proceeds donated to suicide prevention charity CALM to help fund their life-saving helpline and webchat. 





APOTHEM x THE CONNOR BROTHERS DAY CBD HEX BOX

APOTHEM x THE CONNOR BROTHERS DAY CBD HEX BOX

Hand-painted by artists The Connor Brother exclusively for APOTHEM, collectible mixed-media hexagon boxes featuring our largest ever DAY CBD OIL DROPS (10%) in 100ml.

Only available through this special collection, the bottles are also adorned with The Connor Brothers’ #CallMeAnythingButOrdinary artwork. 

By acquiring this work of art, 100% of the proceeds will be donated to CALM to help fund their life-saving suicide prevention helpline and webchat.

To enquire about purchasing the APOTHEM x THE CONNOR BROTHERS DAY CBD HEX BOX please  below.







Inside the collaboration

The Connor Brothers are London-based artists whose work challenges the boundaries between truth and fiction. The APOTHEM x The Connor Brothers collaboration features artwork from their True Fiction series, the first time the duo have used real models, rather than found materials. Featuring British model, Pippa Melody, the artwork is emblazoned with the statement ‘Call Me Anything But Ordinary’.

“Call Me Anything But Ordinary’ is about accepting ourselves and not conforming. It’s about embracing our eccentricities and differences.” - The Connor Brothers