CALL ME ANYTHING BUT ORDINARY


APOTHEM has teamed up with artists The Connor Brothers on a limited-edition collection in support of the Campaign Against Living Miserably (CALM). At the heart of the collaboration is a shared passion to normalise talking about mental health and inspire positive behavioural change by encouraging people to celebrate their differences.

In the past 6 months alone, the CALM helpline has answered more than 70,000 calls and chats. Each lifesaving call that CALM takes costs approximately £8.

Shop the limited-edition collection to support the cause.

LIMITED EDITION DAY CBD ORAL DROPS (10%)

LIMITED EDITION DAY CBD ORAL DROPS (10%)

Featuring The Connor Brothers’ iconic artwork on limited-edition packaging, our signature DAY CBD ORAL DROPS work either day or night to restore your centre everyday. A therapeutic elixir that helps you find your own sense of calm. Made with pure CBD extracted from the hemp plant and blended with organic MCT oil.

Limited stock. 30% of all proceeds will be donated to CALM to help fund their life-saving suicide prevention helpline and webchat.


SUPPORTS YOU WITH
Day-to-day wellbeing. Balanced frame of mind. Clarity of thought.

TASTE
Unflavoured





LIMITED EDITION TOTE BAG

LIMITED EDITION TOTE BAG

This limited-edition TOTE BAG is made from organic cotton and produced by re-wrap, a sustainable social enterprise who support farmers and artisans in India.

Part of our special fundraising collaboration with artists The Connor Brother, this sturdy tote is emblazoned with the powerful statement “Call Me Anything But Ordinary” as a celebration of our differences and a call for self-expression.

30% of all proceeds donated to suicide prevention charity CALM to help fund their life-saving helpline and webchat. 





APOTHEM x THE CONNOR BROTHERS DAY CBD HEX BOX

APOTHEM x THE CONNOR BROTHERS DAY CBD HEX BOX

18 collectible mixed-media boxes available exclusively from Maddox Gallery, hand-painted by The Connor Brothers.

Each box includes a bottle of APOTHEM Supercharged DAY ORAL DROPS with 40% CBD, an extra-strength formulation only available in this collection.

By acquiring this work of art, 100% of the proceeds will be donated to CALM to help fund their life-saving suicide prevention helpline and webchat.

To enquire about purchasing the APOTHEM x THE CONNOR BROTHERS DAY CBD HEX BOX please enquire below.







Inside the collaboration

The Connor Brothers are London-based artists whose work challenges the boundaries between truth and fiction. The APOTHEM x The Connor Brothers collaboration features artwork from their True Fiction series, the first time the duo have used real models, rather than found materials. Featuring British model, Pippa Melody, the artwork is emblazoned with the statement ‘Call Me Anything But Ordinary’.

“Call Me Anything But Ordinary’ is about accepting ourselves and not conforming. It’s about embracing our eccentricities and differences.” - The Connor Brothers