Our story: A Personal Pursuit that Resulted in a Plant Remedy.
We make thoughtful, high-quality CBD products inspired by plants, designed for real life.
Our founders, Tony and Amelia, are friends with a shared belief in the restorative and therapeutic power of the hemp plant and other plant-based remedies. In 2018, Tony was looking into CBD and hemp-based products for a family member when the duo fell down a rabbit hole together dissecting everything from seed to finished product, repeatedly not liking what they found. There were so many sub-standard products on the European market with little or no information available about how they were produced, where the ingredients were sourced from, or how the hemp was cultivated - it was like the wild west. During this time, they sourced some CBD products to try from overseas and invited a few selected friends and family to join in and it was this feedback that inspired them to start their own brand and APOTHEM was born.
From inception, APOTHEM has always worked with partners that use good manufacturing practices, only producing products that adhere to (or go beyond) regulation, and never compromising on quality in any way.
Botanical extracts: Making a conscious choice to keep it simple – only the best quality, organically cultivated THC-free CBD isolate is blended with carefully chosen plant-based ingredients to create ‘botanical synergy’. This is not just about the alchemy of CBD and botanicals, it’s about creating harmony within the body to promote optimum well-being, helping to restore your balance. Working with certified partners to support existing farming communities, APOTHEM CBD can be traced from seed to plant to oil, so you always know exactly what’s inside.
Passionate about the natural wonder of botanical extracts, all of our formulas are original elixirs, blended with knowledge and research.
Community: Since launching APOTHEM, we've built an amazing team who are all equally obsessed with the power of plants and CBD. Our aim is to grow a community of informed, like-minded people who just want to live better.
APOTHEM was born out of a love for plants and the desire to do things differently within the CBD industry. Everything we do comes from a place of love, honesty, and transparency. That’s why all of our products are high-quality, natural, and designed by us. We always work with the best partners to create safe, potent, and effective formulas that actually work.
It’s simple – we make good stuff, the right way. From farm to shelf, there are no compromises on quality. We take our time to work with the best partners to consistently produce safe, potent and effective formulas with a clear purpose. We're super proud to be recognised for this, securing two award accolades at the Pure Beauty Awards 2020 for Best New British Brand and Best New Wellness Product.
GMP certified lab extracting the CBD.
Testing and analysis.
Compliance and control.
Clinical and consumer trials.
READ MORE ABOUT OUR STANDARDS
AS SEEN IN
"The game-changing premium CBD brand which landed in Harvey Nichols and has already become our absolute favourite, thanks to an impressive commitment to setting industry standards around quality."
APOTHEM has teamed up with artists The Connor Brothers on a limited-edition collection in support of the Campaign Against Living Miserably (CALM). ...